This course helps experienced designers take their conceptual design skills to the next level. Participants will develop strategies, and be given practical suggestions, for enhancing the tacit design skills they already use. There will be a particular focus on understanding client needs, generating and iteratively developing ideas, effective decision-making in design, and managing design teams.
By the end of the course, you should be able to:
- Characterise the design process and describe how each stage requires different skills and attitudes
- Describe how conceptual design differs from detailed design and the consequences of these differences for how design is carried out
- Use techniques for understanding the underlying need behind a client brief
- Describe a model for idea generation and use this to lead a design team through the creative process
- Understand the relationship between modelling, testing and the design brief, and use this to establish an effective iterative design process
- Understand the nature of subjective decision-making in design
- Describe strategies for building an effective design team
Oliver Broadbent is an expert facilitator and trainer in design thinking for the built environment. He is Director of the engineering education and training consultancy Think Up, leading their programme of design training for an international portfolio of design consultancies. He also works with universities, including Cambridge, Bath and Imperial College London, to develop innovative approaches to curriculum design and delivery.
Oliver has co-authored a series of good practice teaching guides for the Royal Academy of Engineering on experience-led learning, e-learning for engineers, effective industrial engagement in engineering education and how to teach sustainability. He is a Royal Academy of Engineering visiting professor at Imperial College London.
Structural engineers with at least five years’ experience in practice and experience of managing other people as part of the design process.