Bid Winning Skills

Aim

This course helps participants improve conversion rates when bidding for projects. Areas covered include principles of consultative selling, the psychology of a buying process, competitive strategy, negotiating skills and gaining commitment.


Learning outcomes

By the end of the course, you should be able to:
 
  • Develop stronger influencing and persuasive skills, which will ultimately improve bid conversion rates
  • Negotiate better margins
  • Differentiate from competitors and influence client buying criteria more effectively
  • Understand the psychology of a buying process from the customer's perspective
  • Overcome and pre-handle objections more effectively
  • Develop more confidence
 

Tutor

Robin Lines has a wealth of experience in the design and delivery of consultative selling skills. He has worked with an extensive range of clients including KPMG, Coefly, CPL Aromas, Bayer, Microsoft, Linden Homes, JCB Finance and Endress and Hauser.


Intended for

Anyone involved in bidding for work at all levels.


Entry criteria

None.

Event Information

Eventbrite - Bid Winning Skills

Event Status
Places Available

Event Date
14/03/2018

Time
10:00 - 17:30

Price
£345 + VAT for Members
£460 + VAT for Non-Members

Location
The Institution of Structural Engineers, International HQ, 47-58 Bastwick Street, London, EC1V 3PS, United Kingdom

Speaker(s)
Robin Lines

Event Contact Email
training@istructe.org






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