Synergy + SGFE Industry Workshop: Growth by Design

How to secure your business’s future with strategies for structured growth

All businesses must grow to ensure a stable future. Built environment design businesses are no different, though unsurprisingly it is not always the immediate thought for professionals motivated first by design, not business.
Total Synergy, in association with our joint venture partner Strategic Growth for Enterprise, is pleased to present a unique event for built environment design professionals to learn practical approaches for stable business growth.
At this event, Total Synergy CEO Scott Osborne and Strategic Growth for Enterprise founding director Nic Rixon will share practical, applicable insights, practices and models to help you structure your design-focused business to build growth.
Nic Rixon will introduce a macroeconomic theory which proves why businesses must be focused on unprecedented levels of market growth from 2021 to 2031 and what design professionals must do about it now. SGFE’s framework model will show how brand-led companies grow faster and how to prepare a ‘top-down’ strategy to jump your business.

Scott Osborne will share insights gleaned from 20 years of working with engineering, architecture and construction design practices to help improve how they do business and deliver projects. He will discuss what’s required in leadership and business structure to create and manage growth and will focus on common pitfalls that typically limit growth in design businesses along with ways to mitigate these.

Speaker Profiles
Scott Osborne — As CEO of Total Synergy — a software company focused exclusively on the business and project management needs of architecture, engineering and construction design businesses — Scott knows what makes AEC design practices tick, and how they can build a sustainable future.
Total Synergy was founded in 1999 for one of Scott’s then clients who asked him to find a better technology solution for running his AEC design business. It's this entrepreneurial spirit that underpins Total Synergy’s success as a global market leader. That client is still using Synergy today.
Nic Rixon — As a successful entrepreneur who has built and sold companies in manufacturing, property, training and commercial design, Nic knows about the challenges of growing a successful business and managing people. He was one of the founding partners of Shirlaws and is now responsible for driving growth with SGFE.
In addition to consulting with hundreds of mid-tier businesses, he has worked with British Aerospace, Sony Pictures, HSBC, Aventis Pharmaceuticals, Direct Selling Association and Legal & General.  Nic has also been invited to deliver keynote presentations at numerous Business Schools in the UK and Europe on business strategy.
09:00 Registration & Coffee
09:30 Session 1: The economy and growth – the ‘jump model’
10:00 Session 2: Planning for growth
10:45 Case Study – Olsson Fire
11:00 Session 3: Revenue & growth
11:30 Questions, comments and networking
12:00 Event close

Event Information


Event Status
Places Available

Event Date

Free to attend

The Institution of Structural Engineers International HQ 47-58 Bastwick Street London EC1V 3PS

Scott Osborne & Nic Rixon

Event Association
Synergy + SGFE joint event

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