This course helps participants improve conversion rates when bidding for projects. Areas covered include principles of consultative selling, the psychology of a buying process, competitive strategy, negotiating skills and gaining commitment.
By the end of the course, you should be able to:
- Develop stronger influencing and persuasive skills, which will ultimately improve bid conversion rates
- Negotiate better margins
- Differentiate from competitors and influence client buying criteria more effectively
- Understand the psychology of a buying process from the customer's perspective
- Overcome and pre-handle objections more effectively
- Develop more confidence
Robin Lines has a wealth of experience in the design and delivery of consultative selling skills. He has worked with an extensive range of clients including KPMG, Coefly, CPL Aromas, Bayer, Microsoft, Linden Homes, JCB Finance and Endress and Hauser.
Anyone involved in bidding for work at all levels.