Writing Compelling Business Cases

Aim

This course provides an understanding of how to write a compelling business case.


Learning outcomes

By the end of the course, you should be able to:
 
  • Understand the value and benefits of a good business plan and identify its key components
  • Work in a structured way to build a plan
  • Create compelling arguments
  • Anticipate and answer objections to the plan
  • Produce complete and well-presented documents
  • Have several ‘templates’ and suggestions to take away to use


Tutor

John Hattam
has delivered training to more than twenty blue chip companies in the engineering, financial and manufacturing sectors, in over thirty countries worldwide.


Intended for

Those whose duties include writing or developing business cases and who want to increase their effectiveness at convincing stakeholders of the need for change.


Entry criteria

None.

Event Information

Eventbrite - Writing Compelling Business Cases

Event Status
Places Available

Event Date
26/09/2018

Time
10:00 - 17:30

Price
£345 + VAT for Members
£460 + VAT for Non-Members

Location
The Institution of Structural Engineers, International HQ, 47-58 Bastwick Street, London, EC1V 3PS, United Kingdom

Speaker(s)
John Hattam

Event Contact Email
training@istructe.org






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