NEW - Business and Strategic Planning


A business plan provides a living blueprint for running and growing your business and ensures you are on course to meet goals, financial targets and operational milestones. This highly practical half-day workshop teaches the skills you need in order to plan the medium and long term growth of your SME business.


Learning outcomes

By the end of this course, you should be able to:

  • Write financial and marketing plans in a practical and time-efficient manner
  • Organise your goals into annual, quarterly and weekly objectives
  • Understand the different components of a practical marketing plan
  • Recognise the importance of a cashflow forecast and use it to make important numbers-based decisions
  • Appreciate the identity shift required to prioritise these critical planning skills


For the past decade Parag Prasad has been an award-winning business mentor to many of London's elite entrepreneurs including: ProperCorn, the 5th fasted growing company in Europe (Financial Times, 2017), Weston Williamson, one of the leading architecture firms behind TFL's £15 billion Crossrail project and Chilango, voted one of Britain's 27 most disruptive companies by the Telegraph.

"After he coached senior partners in our practice as we grew from 50 to 100 staff he went on to coach the owners of more than 40 other renowned architecture practices in London. Put simply, Parag has become an essential resource for our profession" Chris Williamson, Weston Williamson + Partners.


Intended for

Practice owners and senior director-level staff of ambitious big-vision small-to-medium enterprises (SMEs).


Entry criteria


This is one of a series of four Business Development Seminars. There is a discount if all four are booked together. Click through to Eventbrite booking page for details.

Business Development Seminars

Business and Strategic Planning - 10 April 2019
Managing High Performance Teams - 8 May 2019
Marketing for SMEs - 12 June 2019
Pitching and Sales Skills - 3 July 2019


Don't delay booking your place - if we have not received enough bookings to break even one month before the date of the course, we will have to cancel it.

Event Information

Eventbrite - Business Development Seminar - Business and Strategic Planning

Event Status
Places Available

Event Date

14:00 - 17:00

£172 + VAT for Members
(Early bird £155 + VAT)

£230 + VAT for Non-Members
(Early bird £207 + VAT)

The Institution of Structural Engineers, International HQ, 47-58 Bastwick Street, London, EC1V 3PS, United Kingdom

Parag Prasad

Event Contact Email

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