NEW - Marketing for SMEs

Aim


Master the practicalities of effective marketing strategies and processes for SMEs. This half day workshop introduces marketing best practices that have measurably improved the commercial performance of more than 80 London based SMEs in the construction and design industry.

 

Learning outcomes


By the end of this course, you should be able to:
 

  • Design a marketing plan, budget and targeting strategy
  • Track and measure return on investment for marketing activities conducted in your business
  • Distinguish the most profitable from low quality clients and focus on winning and retaining them 
  • Create ‘word of mouth’ new business referrals from your existing clients


Tutor


For the past decade Parag Prasad has been an award-winning business mentor to many of London's elite entrepreneurs including: ProperCorn, the 5th fasted growing company in Europe (Financial Times, 2017), Weston Williamson, one of the leading architecture firms behind TFL's £15 billion Crossrail project and Chilango, voted one of Britain's 27 most disruptive companies by the Telegraph.

"After he coached senior partners in our practice as we grew from 50 to 100 staff he went on to coach the owners of more than 40 other renowned architecture practices in London. Put simply, Parag has become an essential resource for our profession" Chris Williamson, Weston Williamson + Partners.

 

Intended for


Practice owners and senior director-level staff of ambitious big-vision small-to-medium enterprises (SMEs).

 

Entry criteria


None.



This is one of a series of four Business Development Seminars. There is a discount if all four are booked together. Click through to Eventbrite booking page for details.


 

Don't delay booking your place - if we have not received enough bookings to break even one month before the date of the course, we will have to cancel it.

Event Information

Eventbrite - Business Development Seminar - Marketing for SMEs

Event Status
Places Available

Event Date
12/06/2019

Time
14:00 - 17:00

Price
£172 + VAT for Members
(Early bird £155 + VAT)

£230 + VAT for Non-Members
(Early bird £207 + VAT)

Location
The Institution of Structural Engineers, International HQ, 47-58 Bastwick Street, London, EC1V 3PS, United Kingdom

Speaker(s)
Parag Prasad

Event Contact Email
training@istructe.org






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