NEW - Marketing for SMEs


Marketing for SMEs Workshop

Master the practicalities of effective marketing strategies and processes for SMEs. This half day workshop introduces marketing best practices that have measurably improved the commercial performance of more than 80 London based SMEs in the construction and design industry.




Learning Outcomes

By the end of this course, you should be able to:

  • Design a marketing plan, budget and targeting strategy
  • Track and measure return on investment for marketing activities conducted in your business
  • Distinguish the most profitable from low quality clients and focus on winning and retaining them 
  • Create ‘word of mouth’ new business referrals from your existing clients

Intended for: Practice owners and senior director-level staff of ambitious big-vision small-to-medium enterprises (SMEs).


Entry criteria: None


Your Tutor

For the past decade Parag Prasad has been an award-winning business mentor to many of London's elite entrepreneurs including: ProperCorn, the 5th fastest growing company in Europe (Financial Times, 2017), Weston Williamson, one of the leading architecture firms behind TFL's £15 billion Crossrail project and Chilango, voted one of Britain's 27 most disruptive companies by the Telegraph.


"After he coached senior partners in our practice as we grew from 50 to 100 staff he went on to coach the owners of more than 40 other renowned architecture practices in London. Put simply, Parag has become an essential resource for our profession"

Chris Williamson, Founding Partner


Other Workshops in the Business Development Series


This is one of a series of four Business Development Workshops. There is a discount if all four are booked together. Follow the links below for details on the other workshops.

10th April 2019 - Business and Strategic Planning
8th May 2019 - Managing High Performance Teams
12th June 2019 - Marketing for SMEs
3rd July 2019 - Pitching and Sales Skills



Experience our business development workshops risk free before booking


Eligible candidates can book a free 45 minute telephone coaching session (worth £250) with one of our experienced business mentors to help generate ideas, clarify goals and find out which workshop sessions could be of value to your business.

Book a Coaching Session

Event Information

Eventbrite - Business Development Seminar - Marketing for SMEs

Event Status
Places Available

Event Date

14:00 - 17:00

£172 + VAT for Members
(Early bird £155 + VAT)

£230 + VAT for Non-Members
(Early bird £207 + VAT)

The Institution of Structural Engineers, International HQ, 47-58 Bastwick Street, London, EC1V 3PS, United Kingdom

Parag Prasad

Event Contact Email

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