The Structural Engineer > Archive > Volume 68 (1990) > Issues > Issue 9 > The Marketing of Consulting Engineering Services
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The Marketing of Consulting Engineering Services

Introduction to marketing professional Services Marketing professional engineering services is a relatively new profession, dating back approximately 2 decades. Allied to product marketing, it is, nevertheless, quite distinct. It could be described as the ‘art of selling a promise’, as there is nothing tangible to review on the purchase, and the drawings and specifications are conceived, formed, shaped, and finalised, only after the client has ‘bought’ the service. C. Shearer

Author(s): Shearer, C

Keywords: management;planning;marketing;clients;consultants;communication;public relations;presentations