The Structural Engineer > Archive > Volume 76 (1998) > Issues > Issue 9 > Understanding your Client's Business is your Success
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Understanding your Client's Business is your Success

Today’s enlightened businesses are already claiming to be customer focused. But what does this mean? - at best, higher levels of customer service and, at worst, higher training costs in customer care with no lasting payback. Being customer focused means understanding your customer’s aims and objectives and developing products and services to help achieve them; but it also means understanding the factors and nuances of the sectors which your customer is targeting. J.R. Johnson