Our Building Confidence Campaign
The Institution has unveiled a new public-facing campaign, Building Confidence.
The campaign is designed to raise awareness among UK home owners about the contribution which structural engineers can make to projects like home improvements, extensions and surveys.
Building Confidence does this primarily through our new Client’s Guide publication, developed by the Institution and free to download from the campaign website.
The Guide provides simple, clear advice on if, when and how to employ a structural engineer, explaining their place in the project team and outlining relevant regulations.
Also available on the site are some simple videos, featuring Simon Pitchers MIStructE, explaining the key points in simple terms. Visitors can also locate their nearest structural engineer using the data from the Findanengineer service, which has been integrated into the Building Confidence site. Members with Findanengineer listings are encouraged to refresh their details now.
Building Confidence was publicised through member participation at this May’s Grand Designs Exhibition and we will launch a full PR and marketing campaign in September.
Tina Cardy, Director of Communications at the Institution said:
“While this is not an area of business that affects all of our membership, domestic projects are an important income stream for many, and Building Confidence is a crucial step in beginning a conversation with the UK public about the role and importance of structural engineers.
“I’d also encourage all members to visit the site and share it with others. I hope you will agree it is an exciting step in the Institution’s public engagement strategy and of huge potential benefit to members and home owners alike.”
Any member comments or questions about the Campaign should be directed to firstname.lastname@example.org .