#thisisengineering - reshaping perceptions of engineering
The Royal Academy of Engineering launched its #ThisIsEngineering campaign on 24 January.
The campaign is designed to reshape the perception of engineering, and give more young people from all backgrounds the opportunity to explore how they could follow what they love into a varied and fulfilling engineering career.
Research conducted by YouGov on behalf of #ThisIsEngineering shows that young people are increasingly turning to the internet for information about careers (52%), with search engines overtaking conversations with parents (41%) and teachers (37%) as a source of advice and inspiration.
The #ThisIsEngineering campaign will help to reset the conversation about engineering, tapping into young people’s passions for subjects such as sport, technology and design, and illustrating through social media that the profession is diverse, challenging and creative.
You can explore #ThisIsEngineering across social media on Youtube, Twitter and Facebook.