Why you should be doing more marketing, not less

Author: Parag Prasad

Date published

12 June 2020

Price
Free
The Institution of Structural Engineers The Institution of Structural Engineers
Back to Previous

Why you should be doing more marketing, not less

Tag
Author
Date published
Price
Training
Author

Parag Prasad

Date published

12 June 2020

Author

Parag Prasad

Price

Free

How should you handle your marketing budget during difficult times?

Speaker: Parag Prasad
Company: The Business Growth Agency

Parag challenges the instinct of many firms to sharply reduce marketing spend during tough times like the COVID-19 lockdown, and outlines the real danger of your business becoming invisible.

 

Why you should be doing more marketing, not less

Additional information

Format:
Video
Video Length:
00:11:06
Publisher:
IStructE

Tags

Training Marketing Video IStructE London HQ Covid19

Related Resources & Events

Course
<h4>Business and strategic planning</h4>

Business and strategic planning

A business plan provides a dynamic blueprint for operating and growing a business to achieve goals, financial targets, and operational milestones. This highly practical half-day workshop develops the skills needed for planning the medium and long-term growth of an SME.

Date – 4 March 2025
Location – Online
Price – £245 - £365 + VAT
Blog
<h4>Blueprint for success: how engineers can master business skills and lead a resilient practice</h4>

Blueprint for success: how engineers can master business skills and lead a resilient practice

Kuldip Singh Sahota, business coach from Action Coach, explores strategies to create a resilient business practice.

Date – 24 July 2024
Author – Kuldip Singh Sahota
The Structural Engineer
<h4>Business Practice Note No. 38: Getting value from your social media activity</h4>

Business Practice Note No. 38: Getting value from your social media activity

The IStructE Marketing team sets out simple steps for planning and implementing a successful social media strategy for your business.

Date – 8 November 2021
Author – The Institution of Structural Engineers
Price – £9.95